B&ampO PLAY x Pepsi Street Art Headphones Collection in technology style fashion Category

Just as the world readies for the largest worldwide sporting event this side of the Olympics, Pepsi and B&O Play have partnered to announce the restricted edition “Live for Now” Capsule Collection of headphones, the newest in Pepsi’s “The Art of Football” global campaign merging street artwork, engineering, and vogue.

 

B&ampO PLAY x Pepsi Street Art Headphones Collection in technology style fashion Category

B&ampO PLAY x Pepsi Street Art Headphones Collection in technology style fashion Category

The B&O Perform x Pepsi “Live for Now” Capsule Collection is represented by restricted edition BeoPlay H6 (designed by Jakob Wagner) and Type 2i (created by Steve McGugan) headphones, with every headband underside embellished by six international street artists: Hattie Stewart of the United Kingdom, Argentinian urban artist Jaz, Brazilian illustrator and street artist Ricardo AKN, visual artist and Spaniard, Zosen, Merijn Hos from the Netherlands, and Argentinian street artist, Ever.

B&ampO PLAY x Pepsi Street Art Headphones Collection in technology style fashion Category

B&ampO PLAY x Pepsi Street Art Headphones Collection in technology style fashion Category

B&ampO PLAY x Pepsi Street Art Headphones Collection in technology style fashion Category

Each “Live for Now” Capsule Collection editions of the BeoPlay H6 and Form 2i retain the same specs as their regular counterparts.

B&ampO PLAY x Pepsi Street Art Headphones Collection in technology style fashion Category

B&ampO PLAY x Pepsi Street Art Headphones Collection in technology style fashion Category

B&ampO PLAY x Pepsi Street Art Headphones Collection in technology style fashion Category

The B&O Play headphones join Authentic Penguin, Gents, Goodlife, Del Toro and SHUT in this constrained edition run of vogue, technological innovation, and sports, obtainable at Bang & Olufsen retailers and on the web.