Luca Nichetto Turns NYC into a Flexible Silicone Dish Rack in home furnishings Category

Dish racks have been the same for, properly, forever, but not any longer. Luca Nichetto created Inception, a silicone three-dimensional cityscape that holds your dishes as they dry, for Seletti.

Following visiting Stefano Seletti in his workplace and spotting a scale model of Manhattan, it gave Nichetto the thought to produce some thing with surreal proportions of the city. Inspired by the movie Inception by Christopher Nolan, the place in one particular scene the city of New York would seem to fold onto itself, almost as if it was produced of rubber, the concept for Inception came together.